Petrovax named “Company of the Year” in the dietary supplements category at MedMen Awards 2025

Petrovax Pharm has received the "Company of the Year. Dietary Supplements" award at the 7th MedMen Awards 2025 in pharmaceutical marketing and creativity. The nominees for the Award include pharmaceutical companies and agencies that have implemented original advertising and marketing projects in the healthcare sector.

At the awards ceremony held in Moscow on 28 November, the winners were announced in the Creative, Marketing, Business, and Excellence categories. Petrovax Pharm was honored with the "Company of the Year. Dietary Supplements" award in the Business category, which recognizes business initiatives that are transforming the pharmaceutical market. The decision was based on product sales volumes, the company’s position in industry rankings, and voting by an expert council composed of leaders of professional associations and departments, as well as top management representatives of the Top 30 companies in the pharmaceutical industry.

"This award confirms that our chosen strategy is working. When launching products, we rely on the proven efficacy of their components and strive to meet the needs of both healthcare professionals and consumers, while maintaining high quality standards. Artneo^® and Vitaferr^® already hold significant shares in their categories and are growing faster than the market. At the end of last year, we strengthened our portfolio with new products for women’s health — Venarel^® Inosit and Venarel^® Prenatal. It is important for us that every product is grounded in scientific evidence and truly helps people,"

said Anastasia Starikova, Managing Director of Retail Business at Petrovax Pharm.

With nine dietary supplements in its portfolio, Petrovax Pharm is actively developing this segment. The company continues to strengthen its market position, expand its product range, and implement projects aimed at improving quality of life and promoting a culture of responsible health management.

MedMen Awards is a prize that brings together best practices in pharmaceutical marketing and creativity. It recognizes people, projects, and solutions that set new standards of efficiency and creativity in the industry. In 2025, the Award broadened its list of categories: beyond creative solutions, specific areas in the field of marketing were appraised separately.

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