Petrovax Day for pharma camp ‘FILIN’ students

Petrovax Pharm partnered with the annual International Pharmaceutical Innovation Camp ‘FILIN-2019’ hosted by Moscow 30 September to 04 October. On 02 October, the company sponsored a Welcome Day for the camp students and held educational sessions on key activities of a state-of-the-art pharma facility. The event attracted about 50 students of specialized universities, both from Russia and ex-Soviet countries.

The pharma specialists-to-be visited Petrovax Pharm’s manufacturing complex in Podolsk, Moscow Region, and the corporate headquarters at the Moscow City Business Center. They were offered a unique opportunity to see for themselves how a modern high-tech facility was running and talk to experts.

Alexey Matveichev, Head of Preclinical Study Center, explained the role of the preclinical stage in the pharmaceutical product lifecycle while mentioning that product testing took 3 to 5 years, on average. Petrovax Pharm conducts preclinical studies in compliance with the GLP and ISO guidelines.

Nickolay Smirnov, Lead Engineer for Production Process Mechanization and Automation, spoke on the implementation of the pharmaceutical marking project that was of strategical importance for Russia. Petrovax Pharm was one of the first companies to join the relevant testing, with the project team involving more than 100 employees from six units.

Head of Marketing Victoria Zakharenko shared non-standard approaches to marketing communications. Ms. Zakharenko noted that due to a number of objective reasons the pharma industry was rather conservative in terms of external communications. Legislation and regulations are restrictive for marketing tools. Petrovax Pharm challenges stereotypes and tries to reach consumers with creative and unusual proposals. Victoria went on to say that at Petrovax, marketing was all about evolving as a segment leader, and the marketing mix was a balance of analytics, psychology, creativity, drive, and – most important – measurable parameters.