Within the framework of a CRM system development project, Navicon experts extended the capability of Navicon Pharma CRM solution previously implemented by this systems integrator at Petrovax Pharm, one of the leading Russian innovative pharmaceutical and vaccine manufacturers.
Now, the system includes a geolocation function. Thus, the company management can coordinate and monitor the field force (medical representatives) work not only based on their pharmacy and physician office visit reports but also using their
Petrovax Pharm management has also set a task on an automated personal KPI
The new CRM system version integrates an automated vaccine promotion management function. Petrovax Pharm is a developer of Grippol plus, a unique influenza vaccine widely used in Russia and exported. As of today, four Petrovax Pharm’s lines of business were automated in the CRM system, i.e. the universal medical line, specialized medical line (gynecology, urology), pharmacy line, and vaccine line.
«Petrovax Pharm is engaged in major scientific work; all our R&D operations lean on an
To recap, Navicon Pharma CRM on Microsoft Dynamics CRM 2015 platform was implemented at Petrovax Pharm by Navicon in 2016. The CRM system supports running a consolidated customer base and monitoring of Petrovax Pharm’s regional representatives. The first CRM implementation stage made it possible for Petrovax Pharm, in the shortest time possible, to rearrange its customer relations by speeding up the data processing by 40% and significantly reducing the number of errors and time spent for customer relations history retrieval.
Presently, approx. 100 Petrovax Pharm’s employees use this CRM system across Russia.
Navicon (www.navicongroup.ru) is a systems integrator, one of the leading Russian IT consultancy and project management service providers. The company was established in 2002; it currently has more than 250 employees. Navicon has implemented many